Nestle Food Processing Company Marketing Essay

Nestle Food Processing Company Marketing Essay Nestlà © Pakistan Limited, the Groups principal activities are to manufacture process and sell food products and ancillary equipment. The food products include diary, confectionery and culinary products, coffee and beverage and drinking water. The major brands include MILKPAK UHT, NESTLE EVERYDAY, LACTOGEN and NESCAFE. It operates in Sheikhupura, Kabariwala, Islamabad and Karachi. The Milkpak Sheikhupura factory had commenced operations in 1981 as a producer of UHT milk. By 1988, it had expanded its operation and was also producing butter, cream, ghee. To target the large potential offered by the tea-creaming segment, Nestlà © everyday tea-creamer was launched in 1992, supported by integrated marketing, focused distribution with sampling drives and excellent consumer acceptance, the brand has shown strong growth and holds great promise for the future. Nestlà © Pakistan is proud of its commitment to excellence in product and safety and quality and providing value and services to its consumers. On the social front it is very responsible when it comes to environmentally sound business practices and corporate social responsibility. Nestlà © Pakistan operates in many ways but people products and brands are the main flag bearers of the companys image. Nestlà © Milkpak Ltd. is the market leader in food and beverage industry. They are producing high quality well known brands. The core raw material of Nestlà © Milkpak is milk. Over the last thirteen years the company prime concern has been to improve the quality and volume of milk for UHT processing and for other milk base products. So the company has twenty-five milk collection centres in Pakistan. Nestlà © Pakistans supply chain makes sure that Nestlà © products are available, no matter wherever in Pakistan. Nestlà © integrate processes from the farm to markets, and ensure products are delivered to consumers at the right time, the right cost and in the right quantities. At the Village Milk Collection Centre the farmers milk is poured into aluminium churns. The agent checks the milks freshness and purity, and enters the quantity into the farmers logbook. He takes it to one of Nestlà ©s 1308 Secondary Reception and Cooling Stations, about 2-4 kilometres away. Along with correct cooling, pasteurization is one of the most important processes in the treatment of milk. Temperature and pasteurization time are very important factors which must be specified precisely in relation to the quality of the milk and its shelf life requirements. The pasteurization temperature for homogenized, HTST pasteurized, regular-grade milk is usually 72-75  °C for 15-20 seconds. Nestlà © is the worlds largest food and beverage company in terms of sales. Due to strong brand name product will gain a wide consumer acceptance from all over the Pakistan. The biggest strength would be the strong brand name, the risk in investing would be reasonable be very low. Nestlà © will set a complete transparent manufacturing system for customer satisfaction in terms of hygiene. Nestlà © strengthen their product by broad distribution network by increasing the capacity for innovation which will lead to an improvement in sale growth. Nestlà © will be organising a team which will inspect and observe the accumulation (stock) on daily bases to prevent any damages occurring and also in order to keep the inventory fresh. Nestlà © will make sure that they are not having surprise shortage, weather it is winter or summer no matter what circumstances are. Further strength would be skilled labour, educated staff, large number of offerings and pre-purchase virtual display; arrangement of events, good background of the company, easy to approach outlets and physical evidence. The main weakness of Nestlà © product is the lack of an established good standing. The competitors have been around for decades and therefore have a loyal base. The second biggest weakness would be the lack of capital, establishing such an enormous and gigantic plant there will be a need of acquiring financial support in terms of loans from the bank. Spending millions in a strong brand is no guarantee to wealth. It may the safest way to get into the business, but it is not necessarily the cheapest. Further weakness would be small target market, lack of awareness among the target market and dependency on others like governments and sponsors for the arrangement of events. The biggest opportunity would be considered geographically. Pakistan is situated in an area where have summers most of the time. People love as well as enjoy eating ice-cream in the season. Due to strong brand name in the market, Nestlà © product has a great potential of earning profits. To make the product successful, the company will be utilizing the highest degree of technology in calculating customers satisfaction as well as their feedback. Gaining initial success the next step would be opening a parlour where people can enjoy all the flavour under one roof. Further opportunities would be increasing interest of people ad few and weak competitors. Threats Nestlà © is facing the threats by worldwide community due to its violation of international marketing standards. Many conferences and campaigns have been held against Nestlà © in this regard which can damage the name and trust of its customers. Another threat is due to the increasing popularity of its competitor OLPERS in local and international markets. Further threat would be the major player may enter target market, the legal and ethical issues, market segment growth could attract new entrants and economic slowdown can reduce demand. Stage 3: Strategy Formulation Milkpak will position Nestlà © product as a high quality product consumer focused. Messages like They knows your taste better than us, Nestle Milkpak now at your door step; Add additional flavours to your life will help to portray Nestlà © picture clearly and distinctly. Milkpak will position Nestlà © product against the competitors and gain competitive advantage through the efficient promotional methods, using innovations, and by reaching closer to the target market through the arrangement of events like Basant, Valentine day and etc. In short consumers will view Nestlà © as a product providing highly quality, in terms of taste, customer focused and, at the same time reasonably priced as compared to others. 3.0 Core Competency of Nestlà © To pose Nestlà © product against the competitors, the company will be using differentiation strategy which will not only differentiate their own from others but also give an edge over others. Nestlà © core products will be very beneficial especially in terms of quality, health, and hygiene and most important consumer satisfaction. Nestlà © augmented products will include consumer satisfaction, warranty to retailers in terms of expire, delivery and after sales services. The companies all over the world get some competitive edge based on some features which other companies dont have. For example, as the Dell has the competitive edge over other computer manufacturer companies, because they use built-to-order Strategy while no other company in computer industry use this strategy. Similarly in Pakistan nestle has their competitive edge based on the strategies like product differentiation and customer oriented. Nestlà © is using the product differentiation strategy by providing the superior quality products. Their main focus is to keep the customers loyal. They bought shelve space in different departmental stores to attract the customers. They tried to reach each group of people in which they have succeeded. Besides, customer satisfaction is the focal point for the company. They provide hygienic products to their customers. Products are also verified by health and safety measures and international quality standards.

My top 5 filipino traits Essay

1.Adept†¦Filipinos are very flexible at surging any difficulty and hardship 2. Craftsmanship†¦Filipinos are very crafty 3. Obsessive†¦Filipinos wish to improve their lives and those around them and are willing to go through great hardships and efforts, but don’t always know when to stop or how to balance it all. 4. Mimicry†¦Filipinos tend to copy or gain that which others have. In this respect, that’s why you see groups of Filipino’s in foreign countries that are so similar (like in LA every Filipino seems to have a piano at home that no one buys, or in Japan every Filipino on a military base seems to own rose wood. But if they move to a new group, then they easily wish to change and copy the new styles. Kind of like following a fad. 5. Short memories†¦No I don’t mean their dumb or something, I mean they forget the past or let go of the past easier. They don’t hold grudges quite so bad. Filipino’s are not more family oriented than in other cultures, but what makes them Filipino’s is they think they are. No offense. But many people have strong relations with their families. I lived in a home for six months and had to listen to my Brother in law tell me how family oriented they are as he yells at his father, and puts down his dead mother. I watched as just about every male member of the family had girlfriends, and the wives knew and ran those girls out of town when they got pregnant. I watched families that lived across the street visit each other once a year. I had a Filipino tell me that my daughter (half Filipino isn’t Filipino enough to live in his house with my 2nd wife for a short time). So in any respect, I’m not say they are less family oriented, but that we all have our issues with getting along, and Filipinos are no more family oriented than other cultures. This is according to the yahoo answers dot com. Well I agree with these because most of the Filipinos come from poor families and they can survive any trials becsuse they are already used to it. They are already down, so they on;y way to go is up. In the Philippines the most common thing that is talked about is the government. This is because this is the largest contributor of the poverty in the Philippines. The government system in the Philippines is very un organized and very corrupt. That’s why youre not rich if youre not in politics.

Conspiracy Theories Moon Landing Essay - 1292 Words

Conspiracy theories have been around since the beginning of time. When NASA sent the first landed on the moon, there are people who believed that NASA faked the moon landings. Men, such as Bill Kaysing, the Flat Earth Society, and Davie Groves, and Bart Sibrel, have written books, delivered lectures, and made videos about why they believed NASA faked the moon landings. Based on their observations which include no stars in their pictures, NASAs drive to beat the Russians to the moon, and a way to distract people from the Vietnam war, the group believes that the moon landings were faked. If you notice in all the pictures that NASA has taken of the first moon landing, there are no stars in the sky. In July of 1969, many Americans†¦show more content†¦This is just one example of the moon landing being a hoax. They used the same backdrop for different photos that were supposed to be in different areas of the moon. NASA claims that the only light source for taking the photograp hs was the sun. One example of such a photo, is of Armstrong and Aldrin planting the flag. If the photo was taken by using only the light of the sun for a light source, then why is Aldrin’s shadow longer than Armstrong’s shadow? If the sun was the only source for light then the shadows should not have been so unequal (Overstreet). Why did so many NASA Moonscape photos have non parallel shadows? Skeptics will tell you because there is two sources of light on the Moon, which is the Sun and the Earth. That maybe the case, but the shadows would still fall in the same direction, not two or three different angles and Earth shine would have no effect during the bright lunar day which was the time at which the Apollo was on the Moon. In October 1957, the Russians launched Sputnik and that started the race to the moon. The Russians were well ahead of Americans back in the 1960s in terms of the advanced technology they had. They were so close to taking off but then America decides to spontaneously land on the moon. President John F. Kennedy thought it was important that the United States win the race to the moon. On September 12, 1962, at Rice University, President Kennedy made aShow MoreRelatedThe Moon Landing Conspiracy Theory1515 Words   |  7 PagesConspiracy theories are everywhere. It seems that for every event in to have taken place in history, there is a group of individuals saying that it is a government conspiracy. There are conspiracy theories regarding the 9/11 attacks, presidential assassinations, Area 51, Jimmy Hoffa, the English crown and Elvis. The list is endless. In this paper we are going to discuss the moon landing conspiracy. Apparently there are people who believe the entire moon landing was a hoax. 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Regardless of this, when Apollo 11 landed on the moon in July of 1969, the entire country rejoiced. While some doubted the motives of Kennedy’s goal, a bigger conspiracy may have lay just beneath the surface; a conspiracy that could have shaken the entire country and enragedRead MoreThe John F. Kennedy Assassination and the Moonlanding1171 Words   |  5 Pageselected, Kennedy made it a goal to land a man on the moon. As promised, in 1969, Apollo 11 did just that. Neil Armstrong, Buzz Aldrin, and Michael Collins were the astronauts that were sent into orbit and eventual ly landed on the moon (Dunbar). These two events helped shape our nation’s history, and were very important in characterizing that time period. There are several different theories on the death of John F. Kennedy and the landing of the moon. After clinching the victory of the election in

Diabetes Is The Most Common Form Of Diabetes - 849 Words

Type 2 Diabetes is the most common form of diabetes in adults. It accounts for approximately 90%-95% of diagnosed diabetes in adults in the United States (cdc.gov, n.d.). Newly diagnose cases of diabetes tripled from 1980-2011 in the United States. It is a costly and deadly disease. Because there are many comorbidities and complications associated with uncontrolled diabetes, it is essential to treat diabetes effectively. Clinicians deal with this ongoing problem on a daily basis. Therefore, new treatment options are needed. Diabetes can be treated and managed by regular physical activity, healthy eating, and by decreasing cardiovascular disease risk factors, such as high lipid levels, high to decrease blood glucose levels are important aspects of disease management. At this time, there are 14 classes of medications currently available to treat type 2 diabetes mellitus, however, only 36 % of the patients achieve glycemic control on their present medications. Also, the prevalence of type 2 diabetes continues to increase which escalates the medical cost to treat the disease. In 2012, the estimates cost of type 2 diabetes was $176 billion. The cost to treat this disease is going to continue to rise. Even though there are drugs available to treat type 2 diabetes, new treatment options with different mechanisms of action are needed to improve patient outcome through better glycemic control (Miller, Nguyen, Jia-Haur, Chihyi, Nguyen, 2014). Treatment Options In 2013,Show MoreRelatedDiabetes Is The Most Common Form Of Diabetes1716 Words   |  7 PagesDiabetes in the United States Introduction Type 2 diabetes is the most common form of diabetes which affects 90% to 95% of the population. In the United States, approximately 1.7 million new cases of diabetes were identified in 2012 and the disease affects 29 million Americans, or 9.3 percent of the population (Statistics About Diabetes, 2014). 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Type 2 Diabetes is a chronic condition and will affect the way the body processes the blood sugar (glucose). Type 2 Diabetes can also be known as Adult Onset Diabetes. In 90%-95% of all diabetic cases, Type 2 Diabetes is the most common form of diabetes. A person typically gets diabetes after the a ge of 40, but anyoneRead MoreDiabetes Is The Most Common Form Of Diabetes1774 Words   |  8 PagesDeonta Ridley and many other African Americans are at a greater risk for diabetes. Deonta, an 18-year-old high school senior, lives in the diabetes hot zone — a cluster of predominantly African-American, inner-city neighborhoods where diabetes rates soar to more than double the national average (Wilemon, 2013).. Deonta is overweight, has high cholesterol and blood pressure, which puts him at greater risk for developing diabetes. 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Muscular dystrophy refers to a group of more than 30 genetic diseases including Distal MD, Emery-Dreifuss MD, Facioscapulohumeral MD, Limb-girdle MD, Becker MD, Congenital MD, Myotonic MD and Oculopharyngeal MD. This review however will just focus on Duchenne muscular dystrophy. 1.2 Duchenne muscular dystrophy Duchenne Muscular Dystrophy is the most common form of MD that usuallyRead MoreDiabetes- Informative Speech outline Essay892 Words   |  4 Pagestypes of diabetes. I. Introduction A. Attention Getter:   Show of hands. How many of you all have or know someone with Diabetes? B. Reason to Listen:    According to the â€Å"2013 Fast Fact Sheet† from the American Diabetes Association, nearly 26 million children and adults in the United States have diabetes, which is nearly 10% of the U.S. population. *exact facts are: 25.8 mil and 8.3% C. Credibility Statement: Almost all of my family on the mother’s side has had or are living with Diabetes. In 10thRead MoreWhat Is Diabetes and How to We Prevent the Disease? Essay1388 Words   |  6 Pages Diabetes is the most common found disease in people. Diabetes is extremely dangerous and deadly disease. I have selected a few studies below, which looks at different types of diabetes, symptoms of diabetes and the different preventions from the diabetes. Chamberlain, Joan, and Jane DeMouy. Diet, Exercise, and Drug Treatment Delay Type 2 Diabetes. Diabetes. Ed. Louise I. Gerdes. San Diego: Greenhaven Press, 2003. Contemporary Issues Companion. Rpt. from Diet and Exercise Dramatically DelayRead MoreDifferent Types Of Diabetes1048 Words   |  5 PagesThere are three different types of diabetes: type 1, type 2, and gestational diabetes. More than 13,000 youths are diagnosed with diabetes every year, making it one of the most common chronic childhood diseases in the United States (Peterson, Silverstein, Kaufman, Warren-Boulton, 2007). 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